What this blog is about
We’re just launching our Go Small blog during the unusually snowy month of December in Vancouver, BC. The idea for this blog came during the writing of our first e-book called Go Small or Go Home: Not-for-profits harness their smarts using social media. We wrote the book for not-for-profits who want to learn more about social media and who want to integrate and use some of these new tools to continue to do what they do best–only better. That might be helping women start new businesses, providing food and shelter for those who are on the streets or providing services for new immigrants.
Working with not-for-profits in the area of social marketing, branding identity and strategic communications, we saw a need for a blog that looks at remarkably dynamic and resourceful ways that not-for-profits are using the new technologies so that other organizations can read their stories and experiments and learn.
Why “go small”? Well because not-for-profits are used to working in small, unsuspecting and ingenious ways in order to follow their vision and serve their stakeholders. There is no shame in being a small organization, in fact, it is something to be proud of, and especially when your reach is so great and you accomplish so much.
I think that’s about all you need to know about this blog. Stay tuned for posts on how others go small with amazing results.
